4 of 12. Make sure you know the existential risk

You can talk all day about a variety of drivers, risks, and uncertainties but one thing i’ve learned from a few smart colleagues, my son, and brilliant CEOs is the ability to see through the fog to identify the # 1 big deal you must get right. Major on the minors. Hedgehog. Focus. Get in the moment. Whatever you want to call it, you’ve got to know the existential risk.