Are we building strategic capability / market position that will last? How do we know? What are the risks to the position being built? What key insights do we have that justifies this position?
Where is the value being created now? In the future? How are we sure? At what level of certainty? Do our customers agree?
How are external stakeholders valuing our company beyond financials? What could influence one of these key valuation assessments?
How are we assessing our current business model? Why are we confident it is the right model? Which part of the business model is most at risk to volatility or large events?
How will we know if we are off track with the current strategy?
What continuing efforts do we have to ensure we are focusing on and/or searching for the right dimensions for our customers?