One tool all risk and strategy professionals should have is creating new businesses. After all, if you are on the leading edge of uncertainty then that should create an advantage and view point that enables you to see new opportunities (perhaps) better than others. Thus, one way to manage strategic risk is to create new business models. In our graduate ERM degree the students and working professionals learn how to identify the heart and soul of the business and how to search for ways the business could get destroyed or seriously disrupted. Armed with this knowledge they go on a new business model search. In this week's class we created 36 new business models for Netflix (see attached list of business model creative ideas).